Many people wonder whether or not they should utilize web hosting reviews in their quest to compare web hosting, and with good reason. Very often the reviews are little more than thinly disguised ads written by either the web hosts themselves, or by affiliates thereof. They all have a vested interest. Let’s examine some of the ways you can use web hosting reviews to find some recommended web hosting, and how to ferret out the imposters!

So, just how does one spot a self-serving web hosting review? One very telling way is by taking a quick look at the links either present in the body of the content, or in a resource box, profile or some other link designed to send interested seekers elsewhere. If that link is an obvious affiliate link, and the content was entirely or almost totally sold on the web host in question, then I would be wary.

Does this mean all web hosting comparison sites are suspect? No, but it does mean that you should exercise caution when you come upon a site that benefits if you buy from them. Their view is likely to be skewed in favor of the web host.

Also note where the reviews are posted. Many top web hosting companies own several different web hosting firms, and it’s not uncommon for them to “cross-pollinate”, and send visitors to one of their other hosting companies as well. Obviously, a review of the host on it’s own site should be treated as an advertisement.

If however, the review strives to present a balanced view, I’m far more likely to pay attention, even if there are affiliate links present. I just want to know the bad along with the good!

Some other ways to find out some of this information are to conduct a simple web search for the company, and see what surfaces. Very often if there are negative aspects, you will find search engine entries detailing them. You can also search in internet marketing and web hosting forums for much the same purpose. You will get a wide range of opinion, from people out to crucify the host in question, to others who just can’t say enough good things about them. As always, take each on balance, and remember that everyone has an opinion.

You can also see if the host has a Facebook fan page, (many top hosts do now) and see what the tenor is like there. Tweeting about the company will also get you some feedback, both good and bad.

Web host reviews can be useful as a starting point for gathering information, as well as the salespages of the hosts themselves. There is a lot to consider, as far as features, and that along with opinions can give you a good beginning. Once you’ve collected a wide ranging sampling of web hosting reviews, tweets, posts and rants about the web host, you’re in a far better position to assess if they’ll work for you and your site!