Sure, you could get a building and set up few racks of servers and routers, and hire some geeks for your web hosting company to set everything up and keep it running, but… Wait. Oh, somebody has already done that? Yes, thousands of times over. Why reinvent the wheel when you can help expand the markets for those that have the technical end of the game down pat? While the technical end of things is handled by IT professionals you can concentrate on building a brand.

You have probably figured out that marketing is the name of the game, and are wanting a piece of that pie, as a reseller, or web hosting partner, this is where you can shine. Fortunately there are operators of server farms that have figured out how to make things easy for a web hosting company like yours to set up shop and get to the business of selling the available services. Reseller packages are made so that connecting your customers to those services is as streamlined as possible.

 One very prominent provider of server space for reselling is The Planet. They are able to offer cost effective plans to their web hosting partners because if the economies of scale they have been able to achieve. It is unlikely that most web sites will utilize more than a fraction of the resources available on even a single server at The Planet, so they have structured their services to be sold to end-users through resellers like Host Gator.

The Planet is able to set up tested and reliable server configurations on a massive scale to be resold as a commodity at affordable prices to end-users through their web hosting partners. Rather than having to juggle issues of network up-time on one hand and marketing of services on the other it just makes sense for a web hosting company acting as an independent marketing arm to interface with customers on an individual basis while those managing the servers do what they do best.