10 Terrific Ways to Use Video On Your Website

Video is becoming more and more of a hot topic these days. I’ll bet you would be hard pressed to name almost anything major that’s being promoted these days without the use of video. Integrating and utilizing video for your website is not hard, and can reap benefits beyond your imagination. Let’s look at 10 terrific ways to use video on your website!

1. Video Customer Testimonials

Virtually nothing has more weight for potential buyers than seeing and hearing your customers go on about your products and services or telling how you helped them get where they needed to be.

2. Video Product Presentations

More and more we’re seeing a shift towards video product presentations. These videos typically feature the benefits and talk about how this will solve the problem your viewer is having. Lately, sales videos have even taken the place of traditional salesletters, or at least they occupy a prominent place on landing pages.

3. Video Reviews

Slightly different from video testimonials, these reviews get a bit more in depth about the product or services themselves. Many times these will come along unsolicited, or from affiliates or extremely satisfied customers.

4. Video Brand Marketing

In this day of social networking, it has never been more important to consider your brand, whether that is you or your products. Any company or person who creates trust and delivers on promises will soon find themselves with many followers and friends. Focusing on solving their problems first and then having your brand be the solution is a very effective strategy. Having a robust following on Twitter and Facebook makes it very easy to give your latest video a wide viewing.

5. Landing Pages and Mini-Sites

Video is starting to take the place of traditional words and images as content on a lot of websites. A video can create a far more compelling call to action than words on a page. Video itself is a far more important piece in the gathering of leads as well as the conversion process than ever before.

6. Event Videos

If you hold or attend any major events, video is a great way to let others in on some of the flavor and excitement of the event itself, possibly enticing them to get onboard, whatever that entails. If you happen to be one of the speakers make sure you are getting your valuable content on video.

7. Q&A Expert Sessions

Utilizing experts in your market besides yourself goes a long way toward helping not only your brand but also your authority. When you have the ear of other players in your market, make sure to get them to record even small snippets for you.

8. Video Newsletter

Delivering a regular video newsletter is starting to replace the traditional monthly tome that came (or got filtered) in the email. This is a perfect opportunity for a subscription based membership, which is pure gold.

9. Mobile Video

Mobile video is here, and will soon be the largest video dog on the block short of broadcast video. The day is not far off when you will see on the spot videos indexed in Google and displayed in the search results in seconds. Don’t be late to this party!

10. Video Case Study

An in-depth case study on video can take the form of an interview, or a “how I did it”, and they usually strive to offer the formula of stating the problem, what the solution was, and how they benefited.

Video as a tool is here to stay. It won’t totally replace text and other website devices, but a site that avoids the use of video will be lonely indeed!